Greece’s Hotel Market Opens Summer 2025 with Cautious Gains

Summer 2025 opened with modest gains for Greece’s hotel sector, as both occupancy levels and room rates in June edged up compared to the same period last year, according to a report by the Institute for Tourism Research and Forecasts (ITEP).

Based on a sample of 440 hotels, the study—commissioned by the Hellenic Chamber of Hotels (HCH)—found that average occupancy in June reached 78.5 percent, slightly up from 75.7 percent during the same period in 2024.

The report notes that approximately 10,010 hotels are currently operating across the country, offering a total of 448,000 rooms.

In June, the average overnight rate for a hotel room in Greece stood at 147 euros, up from 142 euros a year earlier. That same month, 50 percent of hotel rooms nationwide were priced at 125 euros or less—10 euros higher than the median rate of June 2024 (115 euros).

Room rates also rose at the hotel level. The average cost of a double room per night reached 107 euros, compared to 95 euros the previous year. Meanwhile, the median hotel price stood at 75 euros, meaning that half of the country’s 10,110 hotels charged that amount or less—an increase from 70 euros in June 2024.

In line with these trends, GBR Consulting reported that Greek hotels posted uneven results in the first half of 2025. While revenue performance remained resilient, occupancy rates declined throughout the second quarter.

Additionally, the Athens-Attica & Argosaronic Hotel Association pointed to a drop in key performance indicators for Attica’ hotel sector, including average daily rate (ADR), occupancy, and overall revenue.

Cre: news.gtp.gr