Greek Luxury Homes Lead Market

The Greek holiday home market grew 10.8% so far this year compared to the same time in 2025, driven by high demand from abroad, especially for new constructions.

According to a newest survey, during the first four months of this year the average selling price of a holiday home nationwide was €3,400 per square meter.

That’s an increase of 10.8% from last year, which was €3,067/sq.m.

Notably, these are prices based on actual purchase and sale contracts. The “driving force” of this increase in the first four months of 2026 is the purchase of newly built holiday homes where buyers from abroad are the main focus.

The average selling price of such properties this year has been €4,245/sq.m., an annual increase of 12% from €3,790/sq.m. last year. The average price of signed contracts also grew, by 12.5%, to €507,427.

“This year’s increase in prices and the general market trend demonstrates the strong interest that newly built homes are attracting, despite the hikes in construction costs, due to the price adjustment,” said George Gavriilidis, CEO.

“Buyers looking for modern specifications, high energy efficiency and a wide range of uses, like for home ownership or investment, continue to fuel demand in the Greek market,” he added.

In existing homes, the picture is different: The average total sale price in contracts concluded during the first four months dropped by 13.3%, though the price per square meter increased by 8.9%.

In total, the average sales price fell to €251,667 (from €290,167 last year), but the average price per sq.m. was at a higher level, at €2,550/sq.m., from €2,342/sq.m.

“This shows that buyers turned to smaller or lower total cost properties, without reducing the value per square meter,” explained Gavriilidis.

Last year, the average spend per buyer increased by 37.3%, reaching €450,000.

Cre: Ekathimerini