Non-Dom Buyers Reshape Greece’s Luxury Property Market

Non-dom buyers have rapidly emerged as a major force in Greece’s luxury property market, accounting for 29 percent of Greece Sotheby’s International Realty’s transactions in 2025.

According to new data released by Greece Sotheby’s International Realty, a luxury real estate brokerage specializing in high-end residential properties across Greece, non-dom buyers – high-net-worth individuals who transfer their tax residency to Greece under the country’s special alternative taxation regime – first appeared in the firm’s transaction records in 2024 before growing rapidly over the following year.

British nationals accounted for 53 percent of all non-dom purchases, a trend the firm links to the abolition of the UK’s equivalent tax regime in April 2025.

The firm’s data also shows non-dom buyers have surpassed Golden Visa purchasers in transaction value. Non-dom transactions totaled 58.2 million euros, compared with 18.9 million euros for Golden Visa buyers, while the median non-dom transaction reached 2.95 million euros, nearly double the 1.5 million euros recorded for Golden Visa purchases.

Comparison of Non-Dom and Golden Visa transactions recorded by Greece Sotheby’s International Realty between 2024 and the first half of 2026. Source: Greece Sotheby’s International Realty.

Unlike Golden Visa buyers, who invest in Greek property primarily to secure residency rights, non-dom buyers relocate their tax residency to Greece under a special tax regime that offers a flat annual tax in return for meeting specific investment requirements.

According to the firm’s data, these buyers purchase homes for primary residence, with 88 percent of transactions concentrated along the Athens Riviera.

The report also found that all non-dom transactions recorded by the firm involved properties valued above 2.3 million euros, highlighting demand at the upper end of Greece’s luxury residential market.

New framework aims to boost appeal

The data was released as Greece introduced changes to its non-dom tax framework under Law 5313/2026, making the regime more flexible and accessible for prospective applicants.

The reforms allow eligible individuals to apply throughout the year, extend the deadline for paying the annual flat tax and simplify administrative procedures through a fully digital application process managed by the Independent Authority for Public Revenue (AADE).

According to Greece Sotheby’s International Realty, the changes improve the predictability of the framework and strengthen Greece’s competitiveness in attracting internationally mobile high-net-worth individuals.

Savvas Savvaidis, president and CEO of Greece Sotheby’s International Realty, said the firm’s transaction data suggests Greece is increasingly benefiting from the broader relocation of private wealth across Europe, with non-dom buyers becoming one of the company’s fastest-growing client segments.

Cre: Greek Travel Pages